The Road to MIT - Part Two

I love waking up in hotel rooms. I don't know what it is about it, but the anticipation of seeing a new city out your window in the first moments of daylight always gets my juices flowing.

I'm off to the conference, for some pretty interesting topics today. I'm especially looking forward to Making Audiences Matter. Here's the rundown from the website:

2:30 PM - 4:30 PM - Session 2: Making Audiences Matter

Audiences seem to present a constantly moving target. Migratory, skilled at avoiding advertising, and increasingly looking like producers, working out who the audience is and what they are doing is an evolving challenge. How do we create better relationships with audiences who look less like "consumers"? In a media landscape that looks to increasingly value broad distribution over concentrating attention, how do we uncover audiences and connect them with content? What does an "engaged" audience look like, and how do you know when you've got one? What do you do once you've found one?

Panelists include: Kim Moses, Executive Producer, The Ghost Whisperer; Gail De Kosnik - UC Berkeley, The Survival of Soap Opera: Strategies for a Digital Age; Kevin Slavin, Area/Code; Vu Nguyen, VP of Business Development, crunchyroll.com.

Moderator: Joshua Green, MIT

I can't wait to hear how they discuss strategies for soaps in the digital age. Should be very enlightening.

I'm off to the Bartos Theatre! Catch everyone up later!

--tom